We help organizations develop new products through big data analysis.

Virtual Reality Research

Measuring responses in VR

As pioneers in the Virtual Reality (VR) movement, we have created a research solution for eye tracking in virtual environments.

Virtual Supermarket - Eye tracking example
VR Eye tracking research

The example above shows a participant in our Virtual Supermarket - a fully customizable environment with integrated research/analysis tools. Our solution has been developed in collaboration with Georgia Tech (USA), Eindhoven University (NL), Radboud University (NL) and NHTV University of Applied Science (NL).

Virtual Supermarket - Hardware setup
Custom Virtual Reality hardware setup

Atoms2Bits offers a complete hardware/software setup, including support and customization whenever required. We use the latest VR headsets for optimal performance and results, together with our custom developed eye tracking hardware.


What other have written about us

Science Live
Science Live

Coverage about our VR Supermarket being used at NEMO Science Museum by UMC Utrecht.

Press item Summerlabb

SummerLabb festival during the World Port Festival Rotterdam (Wereldhavendagen).

Press item
Algemeen Dagblad

An newspaper article about our Virtual Supermarket being used at the University Medical Center Utrecht.

Press item UMC
UMC Utrecht

In-depth information about the University Medical Center Utrecht research program using our Virtual Supermarket.


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